GENERAL PUBLIC RELATIONS TACTICS
At Renno Communications Group, our team of professional and experienced journalists and communications practitioners provide our clients with international expertise that is topped with understanding of the culture, heritage of the local inhabitants and knowledge of each market we reach.
External Communications and media relations
Communicating clients' messages with target media institutions through the preparation, distribution and monitoring of proactive news stories, features and case studies. The leading element of any public relations program also entails the organization of press conferences, negotiation of exclusive interviews, as well as the organization of media training seminars/workshops.
Corporate relations - business to business
The main objective of this area is to position the organization as an authority in the industry (i.e. tourism, trade, banking, finance, FMCG, etc.). Organization of seminars, workshops, and themed business events play a major part in the tactics used in this area of public relations.
Corporate Social Responsibility (CSR)
CSR is about aligning business values with the expectations of stakeholders - investors, customers, employees, and the society as a whole. Adopting a full and thorough CSR program should not center on philanthropy or charitable donations but is more importantly connected to corporate behavior that is intended to aid the corporation in its competitive advantage by strengthening its brand image, improving risk management, retaining loyal employees, in addition to enhancing its visibility in the market.
Renno Communications Group's CSR practice will provide counsel to corporations operating in the Middle East using an in-house developed technique - R.U.N. - which works on Researching the Client's internal operations; Understanding its stakeholders and benchmarking against other programs competitors are engaged in; and finally Networking to customize the best possible program that meets the objectives and goals of the company.
Product launches
Renno Communications Group provides solid advice and execution of specialized events aimed at creating a "buzz" and public interest around the launch of new products.
Internal communications
It is crucial for any organization to communicate a unified message and establish a corporate culture, thus ensuring that company philosophy and practices are exercised in uniformity.
Events management
Although this field may be regarded as a stand-alone area of specialization, separate from public relations, our agency provides this service and the support necessary in order to organize, plan and implement successful events locally or regionally.
Crisis management
In the unfortunate event of a breaking crisis situation, it is important to react promptly and engage the crisis in a professional manner. We coordinate and work with all clients on ways and means of managing a crisis situation. Whether it is a small internal dispute or a full-blown reputation damaging crisis, at Renno Communications Group we brief the client in advance on all precautionary measures to take in order to:
- Spot an arising crisis before it reaches the company gates
- Provide an accessible team of professional public relations practitioners to contain and manage a crisis situation