360° Corporate Communications
At Renno Communications Group, our team of professional and experienced journalists and communications practitioners provide our clients with international expertise that is topped with understanding of the culture, heritage of the local inhabitants and knowledge of each market we reach.
On-going Public Relations Consultancy Services
Renno Communications Group has designed and worked extensively on a system to provide corporations with the tools to empower their staff to implement advanced and self reliant corporate communication programs, through providing, but not limited to, the following:
- Establishing management structure
- Assigning roles and responsibilities
- Setting up internal processes and procedures
- Identifying core corporate communication messages to relay and disseminate to external audiences
- Unifying and to a certain extent centralizing PR tactics and activities within the core subsidiaries (in case of a Group/Holding entity)
- Creating corporate guidelines and Key Performance Indicators (KPIs) to be followed and adhered to in all external and internal communication activities - whether by the Group and/or the subsidiaries
- Providing ongoing advice and lending necessary assistance with selection procedures of suppliers, including support in the evaluation of sponsorship proposals
Public Relations' Skills Assessment
Renno Communications Group has designed a professional methodology with the aim of measuring the degree of knowledge and grasp of the public relations' discipline amongst the staff within internal corporate communications departments, by implementing the following:
- Assessing Public Relations strengths and weaknesses of corporate communication team
- Training Gap Analysis
- Supervising professional training and development of team
Public Relations Programs Audit
In today's fast paced world, accountability and measurability are key principles of management; hence evaluation needs to be more than informal and anecdotal.
As a result, Renno Communications Group provides clients with the support they require to implement a comprehensive and ongoing audit of the public relations programs before, during and post implementation, in order to ensure that the deliverables meet with the promises and accountability is in place.
Comprehensive Media Audit
Analyzing media coverage is a fixed tool that should not be limited to a certain time frame and is intended to provide a clear and concise audit of media impact and whether the final delivery of the public relations messages have achieved the identified objectives.
Renno Communications Group has developed a unique analysis program to encompass competitor coverage as well as provide a set of analysis tools to measure coverage between products/subsidiaries and benchmark coverage with competitors in each market.
Customized Media Audit Reports
With every product launch, organization of a conference or whenever deemed necessary, Renno Communications Group provides customized print media analysis reports that are intended to provide a more concise overview of how the print media viewed a certain event, including providing cross analysis of competitors' coverage that is of relevance to the product or service measured.
Unlike the comprehensive monthly media coverage report, this service intends to highlight a specific activity (as advised by the client) in order to create a concise evaluation of whether the net results met with the objectives set forth at the onset of the campaign. However, the comprehensive audit program remains vital in order to assess the month by month flow of the entire media coverage.
Corporate Publishing
Through its corporate publishing department, Renno Communications Group offers corporations professional consulting and execution services to assist with the proper dissemination of corporate messages to both internal and external audiences.
From company profiles to annual reports and internal/external newsletters, Renno Communications Group provides an A-Z solution that can support organizations in strengthening their brand equity among their stakeholders.