Renno Communications Group and Text 100 Sign Middle East License Partnership Agreement
-Agreement offers clients of both agencies social media services, global reach and value-added PR -
Dubai, UAE, 28 March 2011 — Renno Communications Group (Renno CG), a full service communications agency with reach spanning across the Middle East and North African regions, and Text 100, a global Public Relations consultancy and a member of the Nextfifteen communications network, today announced the signing of a licensed partnership agreement. The agreement establishes Renno CG as Text 100’s exclusive Middle East partner, adding its offices to those of Text 100’s global network.
“During the past 11 years, we have embarked on a major challenge to establish an independent and specialized public relations agency that was in the forefront of providing professional and diversified communications services to local, regional and multinational clients through a wide spectrum of industries and sectors,” said Samer M. Renno, Chief Executive Officer, Renno Communications Group. “Our partnership with Text 100 helps our existing and new clients bridge the communications gap between the West and the East, with a full complement of leading-edge services that includes market intelligence and sector analysis, consumer retention programs, events management and social media programs.”
“As social media gains momentum in the Arab World it’s creating dramatic change in both the private and public sectors., A partnership with Renno CG lets us develop and deliver innovative digital communications strategies for clients in the Middle East,” said Rowan Benecke, Text 100 Regional Director, Southern Europe, Africa and the Middle East. “As the region progressively moves towards a new era of economic and infrastructural development, reputation and image management will increasingly play a strategic role in advancing the ambitions of brands operating within the Middle East.”
Within the license partnership agreement, Renno CG will benefit from its ability to tap into Text 100’s multitude of multinational clients. The license partner framework also creates the exchange of best practices, consulting resources, staff training and know-how; which will effectively add value to both agencies’ existing and prospective client portfolio.
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For Further Information, Please Contact:
Name: Samer M. Renno
Agency: Renno Communications Group
Email: samer@rennocg.com
About Renno Communications Group
Renno Communications Group is a full service communications consulting agency, with offices in Dubai, Cairo and Beirut, as well as field coordinators in markets such as Bahrain, Qatar, KSA, Kuwait, Iraq, Syria and Jordan. In addition to strategic public relations services, Renno CG has a dedicated division – Echo Trends – which is focused on providing consumer retention programs, Undercover Shopping, Perception Audits, and market research/intelligence tactics. The Agency is also the publisher of the Arab World’s first Arabic magazine (Alam Alryada), which is specialized in the Transport industry (Aviation, Motoring, Maritime, Railway and Travel/Tourism). For more information about Renno Communications Group, please visit www.rennocg.com
About Text 100
Text 100 is a global public relations consultancy with a staff of 500 people and a direct presence in 30 cities worldwide. The company works with many of the world’s leading technology, internet and digital lifestyle brands with a client roster that includes Xerox, IBM, Cisco, Fujifilm, Lenovo, SanDisk, Skype, British Airways and PayPal. Text 100 is recognized as an innovator in the field of public relations – particularly in the emerging area of social media - and for leading the PR industry in staff development. Text 100’s strong culture has been praised around the world over the past two years during which time the agency has been recognized as the Best Midsize Agency in Asia, the Best Midsize Agency to Work For in the US, and one of the UK’s Best Small Companies. For more information about Text 100, please visit www.text100.com