Concord Ticks Ahead its Middle East Expansion Plan by Appointing Renno Communications Group as its Public Relations Consulting Agency
Renno CG will support Concord's upcoming PR activities with its leading 360 degrees solutions
Dubai, UAE, November 15 2009: Concord, part of the Movado Group Inc, today announced that it has appointed 
Renno Communications Group (Renno CG) as its corporate communications consulting agency for the Middle East region. With experience in all fields of communications stretching more than a decade across the region, Renno CG will play a key role in Concord's planned expansion across the region.
"The Middle East region is one of our key global markets and we have strong growth plans in the coming months which will be supported by an extensive media relations campaign" said Alex Grinberg, Worldwide President of Concord. "We were looking for an agency which had the experience in marketing lifestyle products and one who understood the complex technology used in all our watches. Renno CG will support all our media communications campaigns by offering a complete 360 degrees solution for the entire region."
The announcement comes at a time when Alex Grinberg, the son of Gedalio (Gerry) Grinberg, founder and chairman of the $300- million watch company the Movado Group, has taken the reign as the Worldwide President of Concord, an international brand of luxury watches and a division of the Movado Group Inc., which designs, manufactures, and distributes Movado, Ebel, Concord, ESQ, Coach, Hugo Boss, Lacoste, Juicy Couture and Tommy Hilfiger watches worldwide. Gringberg who joined the company in 1994 as a Territory Manager for the Movado Brand will play a vital role in the expansion of the Concord brand across the Middle East and globally as well.
"I am glad to have partnered with Concord, a name which is synonymous with quality and technological innovation" said Samer M. Renno, Chief Executive Officer, Renno Communications Group.
He added, "Concord watches are not only well designed but also technically advanced and appeal to the highly sophisticated individuals. We have a strategic plan which includes all aspects of media communications and I am confident our dedication, in-depth knowledge of the luxury brand sector will add value and achieve the objectives we have set-forth for Concord."
Renno CG is a sister company of Renno and Associates, which was established in 1999 in Beirut, Lebanon. The agency takes pride in a strong client portfolio including Fortune 500 companies and a network of offices and coordinators across the Middle East region.
About Concord
Concord was founded in Biel, Switzerland in 1908. Movado Group Inc. acquired the traditional Swiss luxury brand in the early 1970's, and relaunched Concord as a dynamic, highly original niche brand in 2007.
Today, Concord is placing an emphasis on international development, while pursuing the strategy deployed over recent years. The active development of an exclusive network of distributors and privileged partners is reinforcing the emergence of a brand which has nurtured a strategic vision targeting ambitious, long-term goals.
The way to unconventional, resolutely forward-looking creativity was paved by the initial creation C1, soon followed by the striking C1 WorldTimer, and the remarkable C1 Tourbillon Gravity & C1 QuantumGravity.
Emblematic and radical in many ways, these highly technological timepieces epitomize Concord's new focused direction - to cultivate uniqueness, reinvent performance and make exclusivity a touchstone in all its ambitious endeavors.
About Renno Communications Group
Renno Communications Group (Renno CG) is a specialized corporate communications consulting agency, with offices in Dubai, Cairo, Amman and Beirut, as well as field coordinators in markets such as Bahrain, Qatar, KSA, Kuwait, Iraq, Syria and Turkey.
Renno CG is committed to delivering outstanding value and support to its clients by increasing their brand exposure throughout the Middle East.
As a boutique Agency, Renno CG offers 110% commitment to client servicing; great attention to fine details, as well as commitment towards advancing the communications discipline in the Arab World.